Registration vs Renewal: The Real Cost of a Domain
Promo pricing gets you in the door. Renewal pricing keeps you there.
The pricing trap
You see .com for $0.99/year. You buy. Next year, the invoice says $15.99.
This is normal. Registrars use loss-leader pricing on the first year to acquire customers, knowing most people don't transfer.
Key terms
- Registration (first year)
- The initial purchase. Often heavily discounted via promo codes, bundles, or intro offers.
- Renewal
- The recurring annual fee to keep the domain. Usually at the registrar's standard retail price.
- Transfer
- Moving to another registrar. Costs ~1 year renewal fee (extends expiry by 1 year).
- Redemption
- Recovering an expired domain after the grace period. Expensive (registry fee + registrar markup).
Typical price ranges (2026, retail, USD)
| TLD | First-year promo | Standard renewal | 5-year total (est.) |
|---|---|---|---|
.com | $0.99 – $5.99 | $12 – $16 | $60 – $80 |
.net | $5 – $8 | $14 – $18 | $70 – $90 |
.org | $5 – $9 | $14 – $18 | $70 – $90 |
.dev / .app | $12 – $15 | $12 – $18 | $60 – $90 |
.io | $30 – $40 | $40 – $60 | $200 – $300 |
.ai | $60 – $80 | $70 – $100 | $350 – $500 |
.co | $8 – $12 | $25 – $35 | $125 – $175 |
Prices vary by registrar. Always check the current renewal price before buying.
How to compare
- Ignore first-year promos for long-term projects.
- Compare renewal prices at 3–5 registrars.
- Check if WHOIS privacy is included (most include it free now).
- Check transfer-out fees (should be $0).
- Calculate 5-year total cost = renewal × 5.
Strategies to save
- Multi-year registration — some registrars let you prepay 5–10 years at today's renewal rate.
- Transfer before renewal — move to a cheaper registrar 30+ days before expiry (avoids redemption risk).
- Cloudflare Registrar — sells at wholesale (no markup) for
.com,.net,.org, etc. Requires Cloudflare account + DNS. - Watch for price increase notices — ICANN requires registrars to notify you of renewal price changes.
ccTLD quirks
- Some ccTLDs don't have "promo" pricing — same price first year and renewal.
- Currency fluctuations affect you if the registry bills in local currency.
- Some registries only allow 1-year registrations (e.g.
.ukhistorically).
Red flags
- Registrar hides renewal price until checkout.
- High transfer-out fees or transfer locks you can't remove.
- Forced add-ons (privacy, email, hosting) bundled at checkout.
- Auto-renew enabled by default with no easy off switch.