How to Choose a Domain Extension

A step-by-step framework for picking the right TLD — without overthinking it.

Step 1: Define your audience

Global / no specific country → gTLD (.com, .net, .org, .dev, .app, etc.)
One primary country → that country's ccTLD (.uk, .de, .fr, .jp, etc.)
Multiple countries → gTLD with subdirectories (example.com/uk/, example.com/de/) or subdomains, plus hreflang.

.com is still the gold standard for trust. Users instinctively type .com. If you're building a consumer brand, get the .com if you can.

For tech/developer audiences, .io, .dev, .app, .ai are well-recognised. For non-profits, .org signals mission-driven work.

Before falling in love with a TLD, verify you can actually register it:

Open gTLDs (.com, .net, .dev, .app) — anyone, anywhere.
Restricted gTLDs (.biz, .pro, .name) — eligibility rules apply.
Open ccTLDs (.ai, .io, .co, .me, .tv) — usually open globally.
Restricted ccTLDs (.fr, .de, .jp, .ca, .au) — local presence, trademark, or paperwork required.

Use our TLD directory to check the manager and official URL for any TLD.

Cost factor	What to check
First-year price	Promo pricing often applies only to year 1.
Renewal price	The real recurring cost — can be 3–10× the promo.
Transfer fee	Usually one year renewal; some registrars charge extra.
Privacy/WHOIS	Free at most registrars; some charge.
Premium tier	Some TLDs have premium names priced higher.

Always compare renewal prices, not first-year promos.

.dev, .app, .page — require HTTPS (HSTS preloaded). Your site must have a valid TLS certificate.
.bank, .insurance — strict security requirements, manual vetting.
Some ccTLDs require specific name server configurations or DNSSEC.

If you register example.com, consider registering:

Use a single registrar for easier management.